Niamh picked up a foundation, a translucent loose powder, a priming moisturiser, a cream contour wand and creamy blush wand, a brow product, mascara and lip gloss, costing me just £31.50. I was shocked when this one, which appeared to be incredibly similar, was just £4.50 compared to an eyewatering £52." I first noticed a dupe of my Bobbi Brown face base moisturiser. It was magical, and I was excited to start routing the shelves for my new bits. I could see foundation for £5, £3 mascaras and £1 lip liners. As I tend to keep on top of make-up trends, it was quite easy for me to decipher which the dupes were, and I was shocked at how many had hit the shelves. However, it wasn't long until I started to spot inspired packaging I recognised. Niamh said: "I hardly ever visit the make-up section in Primark, only ever to buy cotton wool pads or a make-up bag, so I felt like a newbie in a whole new world. But after seeing a multitude of Primark dupes on TikTok and noting some impressive similarities between products, Niamha was convinced to give some of them a test run. Niamh Kirk, self-confessed make-up addict said she was a bit of a 'make-up snob' when it came to products and would typically stick to the likes of Charlotte Tilbury, NARS and Laura Mercier - which might cost anywhere between £20 and £50 depending on the product. Have you seen this one? H&M's 'hydrating' foundation looks like Laura Mercier but costs £9.99įor more make-up-related content, visit our beauty homepage One beauty-loving reporter, writing for The Mirror, was even convinced to swap out some of her expensive make-up bag for Primark alternatives after completing a side by side experiment. While some beauty-obsessed people avoid the dupes in favour of the 'real deal', others say they have been convinced by the prices and quality of some of the products. They are often a near-exact match in colour, texture and application to the original product for sometimes half the price, giving budget beauty fans the chance to experiment with new products.
But even the most loyal and dedicated make-up fans can be swayed by the promise of a good and inexpensive dupe.ĭupes are close replicas of (usually) more expensive products. For many people make-up is a means to an end - merely a way to accentuate features and hide some under-eye bags from a late night out, while for others it is a hobby and a passion.
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